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Monday, April 27, 2009

Handle Complaints and Keep Customers

Marketing is always a huge focus for business owners, however, in all of the planning and everyday duties and tasks, it is important that business owners and entrepreneurs don't forget about excellent customer service.
This is the steps
1. There is a list of 3 things that a business owner or entrepreneur can do to maintain good customer relations:
2. Take the Time to Correct Problems - You may not want to address a customer concern thinking that it takes "too much time", but when an irate or unhappy customer is not taken care of, that person will most likely not only stop patronizing your establishment, but they will also most likely tell their friends that your customer service is unsatisfactory. Take the time to correct the problem while it is repairable.
3. Apologize for the Inconvenience - It is one thing to fix a problem, it is another thing entirely to fix the problem with courtesy and consideration. The words "I apologize for the inconvenience" can help soften the customer's experience with your business. This courtesy takes just a moment, but can leave a lasting, positive impression.
4. Encourage Customer Feedback - You may not think that you want the complaining customer to tell you how they feel about your business, product, or service, however they are the customers who are most willing to talk, PAY ATTENTION TO WHAT THEY HAVE TO SAY! As the business owner you have your own biased point of view - let someone with an outside opinion give you feedback. Who knows, one of their suggestions may spur new and creative means of service or marketing that will pay off in good will or revenue.

4 comments:

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Mar Francis said...

Yes the customers tend to be satisfied when the they are given a chance to say what they have in mind even if you will not punish the employee. Understanding their feeling will comfort them and they will still patronize your store.

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